With the rise of new consumption, how will digital procurement reshape the supply chain of the food industry?

If from 2021 to now, there is still a hot track, there must be a place for new consumption.

According to incomplete statistics from third-party institutions, in 2021, the number of new consumer financings, including food, beverages, and personal care and beauty, reached 726, accounting for 9.02% of the total industry, the highest proportion in recent years, of which the financing amount in the first three quarters exceeded that of the whole of 2020. In January this year, a total of 69 financing events occurred in the new consumer sector, involving 7.9 billion yuan, continuing the trend of rapid growth.

It is worth noting that in the subdivided field, the food industry has become one of the mainstream tracks for new consumption investment due to factors such as high consumption, large scale, mature market, and perfect channels. Last year, a number of food brands, including Weilong Delicious, submitted IPO applications.

The rise of new consumption has brought new opportunities for the development of the 10 trillion-scale food industry, and is also profoundly changing the business model of food enterprises. The unique needs of young consumers require companies to have shorter launch cycles, more personalized designs, more distinctive brands, and richer tastes. For enterprises, these changes in market demand directly point to the supply chain behind them, and only a more efficient, stable and flexible supply chain can adapt to this new consumption era.

Zhenyun Technology has served dozens of food companies in recent years, and practice has proved that digital procurement is the best entry point for enterprises to reshape their supply chains, and it is also a key support for food enterprises to quickly adapt and lead new consumption trends. Therefore, this article analyzes the procurement characteristics, procurement pain points, solutions, and best practice cases of the food industry, and provides some references for food enterprises that want to carry out digital transformation.