The market size of China's health food industry is increasing year by year, and taste is the focus of consumers

Probiotic protein powder, protein shake, probiotic

nuts... In recent years, many new consumer brands have successively launched protein foods, probiotic new snacks, etc. With the increasing health concerns of young people year by year, China's health food industry is growing at an unprecedented speed. In the choice of healthy food, whether it is delicious has also become an important factor to impress consumers.

According to relevant statistics, in 2015, the scale of China's health food market reached 650 billion yuan, in 2020, the market size exceeded 800 billion yuan,

and it is expected that the size of China's health food market in 2025 will be 1,140.8 billion yuan. With the intensification of market competition, the market scale of China's health food industry has increased year by year, and it is becoming the world's largest health food consumption market. Image source: Visual China

The need for health and wellness stimulates the emergence of healthy foods

In 2016, the State Council approved the "Healthy China 2030" planning outline, which takes improving people's health as the core, integrates health into all policies, protects people's health in an all-round and full-cycle manner, greatly improves health standards, and significantly improves health equity.

The 2017

National Nutrition Plan (2017-2030) and the 2018 Opinions on Promoting the Development of "Internet + Medical Health" have laid the foundation for the development of the health food industry.

At present, under the background of new consumption upgrading, China's food industry has changed from basic "guaranteed supply" to "nutrition and health", and the food industry has entered a deep transformation period oriented by "nutrition and health".

With the continuous development of the economy, the optimization of dietary structure and the rise of per capita disposable income of residents, from "eating full", "eating well" to "eating healthy", people's consumption of food has undergone qualitative changes, more and more consumers must not only pursue balanced nutrition, but also health preservation.

At present, young people's strong demand for health, wellness, and beauty has stimulated the emergence of healthy foods, and healthy snacks featuring zero-calorie, low-sugar and sugar-free snacks are rapidly becoming popular.

The increase in the proportion of consumer demand for nutritious and healthy food has also driven the rapid growth of the entire health consumption market, and it is estimated that the size of China's health food market will be 1,140.8 billion yuan in 2025.

Some health food brands have outstanding market performance

In recent years, food brands with health attributes have shown strong ability to absorb money, and well-known investment institutions have settled in layout, deriving light meal replacements, functional foods, Chinese nourishment, oral beauty, healthy snacks, healthy catering and other subdivisions.